On the matter of highway renewal, one of NAREB’s former research arms, the Urban Land Institute, vigorously promoted highway construction in addition to urban renewal as a means of clearing away districts it perceived as less desirable from downtowns. They found support from Chambers of Commerce in cities across the country like Baltimore, Denver, and Dallas, all of whom considered gridlocked traffic an impediment to business and saw much of the housing cleared for through-ways as eyesores. Per the federal government’s recommendation, that support could manifest through Chamber participation in highway planning commissions as well as highway boosterism. A publication from Connecticut General Life Insurance, a company later absorbed into the modern-day entity of Cigna that belongs to local Chambers of Commerce across the U.S., said. “Highways can be landscaped to add beauty to the surrounding area instead of blight,” read its report. “Roads built through areas of urban decay can provide the means of clearing out obsolete sections of the city and razing substandard buildings.”
Whether highways ultimately provided the beauty or relief of gridlock desired, however remains an open matter of dispute.